Creativity is much more than just a skill you list on your resume:
I believe it’s a way of life. Something one is born with and not trained to do.
Hola / Hello,
My name is Guadalupe Herrera, and I am a Freelance Innovative Graphic Designer,
but my friends just call me Lupe.
I am the founder of Graphics & Friends - Advertising & Design Studio, GLH Designs - Signage Studio, HH&H - Renovation & Innovation Remodeling, and soon to come...
Aztec Arte Gallery.
I attended the Art Institute of Houston where I studied Visual Communications but specialize in Graphic Design. For the past 25+ years, I worked for Stewart Title Houston, I was the graphic designer for Houston and surrounding areas. I overseed 35 branch offices in both print and internet in advertising. I fabricated and installed branch logos, I designed, produce and installed conference room graphics throughout the branches. I also designed commercial floorplans for new offices which included drawings of conference rooms, lobby, offices, restrooms, floor tile layout, ceiling grid layout, mechanical room, storage areas, kitchen, electrical, lighting, plumbing, and furniture layout.
While employed fulltime I still managed to cater to my personal clients under G&F in both advertising and signage when needed. As well as design and create kitchens & bath, fireplaces, and stain concrete.
I’ve brought my creative thinking and problem-solving abilities to every project I ever had the pleasure to work on. I’d like to bring that same energy to your company or project. Whether as a full-time employee, freelance base designer or the occasional special home or sign project, I (we) can help. Not to mention I am also a self-taught artist, who also enjoys picking up a brush in-between projects.
For those interested I am self-taught on the following software's - Pagemaker, Quarks, CorelDRAW, Freehand, Acrobat, Illustrator, Indesign, Photoshop, FlexiSIGN Pro, Fireworks, Dreamweaver, Word, Excel, Powerpoint. Since deciding to specialize in graphic design I chose to drop creating websites, back then it was a career of its own. Now though at times you'll find me still designing and creating them.
Born in 1963 in Eagle Pass, Texas
The Art Institute of Houston
Houston, Texas | 1988 - 1990
Fluent in English and Spanish
LIVES & WORKS
Lives and works as an independent
innovative graphic designer / artist
in Houston, Texas
My body of work is an embodiment of influential styles, such styles as Henri Matisse, Patrick Nagel, and the Pre-Columbian Art of the Aztec and Mayan with a hint of Salvador Dali. Perhaps to some, it's not the perfect combination of artist, yet for my vision the perfect masters. Each making a bold statement with simple geometric shapes. My vision is of a bold simplistic intertwine style, full of color, life, and depths. The representation of the past and the present in most cases.
Intriguing & Challenging
Art writer and editor, David Masello
Participant of a
SELECTED GROUP EXHIBITIONS & FESTIVALS -
Barebrush.com - My N*de Valentine
Rogue Space | Chelsea, February 2011
Lilly Oncology On Canvas
Rose Petals, June 2012
Fina Y Mage, May 2010
The Kinsey Institute 2010 Juried Art Show
Open to Embrace, February 2010
2010 The Hunting Art Prize
The Word, November 2010
Studio2Gallery, Creature Feature
Aztec Critters, April 2009
Nude Nite Art Expo Show
Adam & Eve, March 2009
Dr. Pepper Sabrosura Contest
Pura Sabrosure, November 2008
Bering & James Art Box Show
Box of Color - Aztec Series, November 2008
Box of Color - Colors, November 2007
A painting of kaTRINA, a depiction of the eye of the hurricane over the city of Houston. The host felt because of the constant changes and issues in the market. He felt it would be like being in the eye of the hurricane. (Sorry not shown)
Dr. Pepper - Pura Sabrosura, November 2008
Jazz Festival - Poster, March 1990
Barebrush.com - My N*de Valentine, 2006
Art/Creative Director / Innovative Graphic Designer
I like to start by saying, “Creativity is much more than just a skill you list on your resume: I believe it’s a way of life. Something one is born with and
not trained to do." I’ve brought my creative thinking and problem-solving abilities to every job I’ve had the pleasure to work on. Now I’d like to bring
that same energy to your project or company.”
Authorized to work in the US for any employer
Senior Graphic Designer
Stewart Title Guaranty Company - Houston, TX
October 1995 to September 2017
My main project was designing and producing brochures showcasing customers homes that were going to be put on the market. Design and
produce a monthly brochure for Stewart's in-house employees. I designed special event invitations, promotional merchandise, P.O.P’s, personalize birthday, 16th & weddings invitations, t-shirts & caps, banners, flyers, postcards , technical illustrations, package design, residential & commercial
ofﬁce floor plans, logos, maps, business identity package, magazine & newspaper ads, presentation folders, posters and billboards. I have done
photo-shoots, color corrections & photo editing and have designed the occasional powerpoint presentation.
Utopian Art - Houston, TX
July 1992 to December 1995
I design a monthly brochure in which I did all the production art manually. Designed flyers and ads as well. I did all the camera shots of artwork,
laid them out and deliver to a service bureau and pick up of final brochure afterward. Designed flyers, postcards, and ads.
4D Graphics - Houston, TX
January 1994 to November 1994
Designed logos and produce all vinyl graphics for monuments or pylon signage. Including detail specs on proper graphics installation. Produce materials that would be used for screen printing. Produce layouts with detail specs to produce the actual monument with a color spec sheet.
Summitt Outdoor Advertising - Houston, TX
July 1992 to May 1994
Designed billboards and reproduce logos for best printability.
Production Color Editor
American Color - Houston, TX
February 1992 to July 1992
Digital production artist for magazine, sporting and grocery ads.
Metal Graphics - Kenner, LA
June 1990 to June 1991
Designed templates base on specs by US Navy on control panels for aircraft carriers. Setup templates of camera-ready art to be a photograph
to be used for metal etching and silk screening. Designed artwork for special events.
JMP Properties - Houston, TX
May 1986 to June 1988
My knowledge and expertise include experience in - drywall, tape float, plumbing, electrical ac & refrigeration, painting, carpet work, framing,
wallpaper installation, tile, and solid wood floor installation, finish work and appliance repair. I also supervised 7 employees and have also done
some landscaping designing.
The Art Institute of Houston - Houston, TX
Associate Degree in Visual Communications
June 1988 to June 1990
Broussard's Technical School - Houston, TX
Diploma in A/C & Refrigeration
March 1985 to March 1986
FlexiSIGN-Pro (25 years)
CorelDraw (25 years)
Freehand (25 years)
Photoshop (25 years)
Illustrator (7 years)
Indesign (1 year)